Explore stakeholder analysis to master your corporate strategy

How can you make your business plan a reality? In this two-week course, you’ll have the opportunity to learn the fundamentals of how to strategise for the future using stakeholder analysis and corporate level strategy.

Master your understanding of corporate strategy

Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust business strategy – from traditional and emerging motivations for organisations to pursue international expansions, the identity benefits of an international strategy plan and exploring global markets and diversification strategy.

Explore the fundamentals of international strategy

As you begin this course, you’ll have the opportunity to learn the tools to allow you to identify opportunities in foreign markets. You’ll explore how to identify international opportunities and common strategies – from exports and licensing to joint ventures and direct investment - and confront the risks associated with internationalisation.

Uncover foreign market entry strategies

You’ll be introduced to the basics of foreign market entry strategies. What can international markets offer a specific business? Is the business ready to go global – and what foreign markets should be considered for expansion first?

Syllabus

Week 1
Strategic actions - international strategy
- Welcome to the course
  Explore the traditional and emerging motives for firm to pursue international expansions, and to identify the major benefits of an international strategy.
- Identifying international opportunity
  International strategy is a strategy through which the firm sells its goods or service outside its domestic market.
- Foreign market entry modes
  A firm can enter international markets through exporting, licensing, forming alliance and establishing wholly owned subsidiaries.
- Summary activities
  The aim of business-level strategy is to gain competitive advantage. The key of designing a good business-level strategy is that you should link your internal strength with external opportunities.
Week 2
Strategic actions - corporate-level strategy
- Welcome to Week 2
  This week, we are going to explain what is corporate-level strategy, and then discuss diversification, a very important form of corporate-level strategy.
- Diversification as a corporate-level strategy
  Corporate-level strategy refers to actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets.
- Strategic actions – Diversification
  Explore different levels of diversification and understand the benefits and risks associated with this corporate-level strategy.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Discuss the nature and importance of stakeholder analysis
Explore modes for entering international markets

Who is the course for?

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

Established
1992
Location
Coventry

About this ExpertTrack

Discover the fundamentals of business strategy, business models and strategic management, and work on your decision-making skills.

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Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

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Complete 90% of course steps and all of the assessments to earn your certificate

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